Holly Salmons

BAS Agent
Master of Business (Business Law)
Graduate Diploma in Prof. Accounting
Graduate Diploma in Screen Business (AFTRS)
Xero Expert

About Neo Numerist

I'm Holly Salmons, and I built Neo Numerist to solve a problem I saw everywhere in the creative industries: talented producers and business owners struggling with business systems that weren't designed for the way they work.

With over 20 years in film production and a decade in accounting, I'm one of the few female-led practices that truly understands both sides of the creative business equation. That combination is rare—and it's exactly what growing creative businesses need.

My Background

I've worked across the full spectrum of production—from grassroots independent films to major features—and I understand the unique financial challenges of project-based creative work from the inside out.

My qualifications include postgraduate degrees in Business Law (Master of Business), Professional Accounting (Graduate Diploma), and Screen Business (AFTRS Graduate Diploma), plus my registration as a BAS Agent. I'm also a certified Xero Expert, specialising in cloud-based systems that give creative businesses the real-time financial visibility they need to scale.

But what really sets Neo Numerist apart is the combination of two decades of film & TV experience with professional accounting expertise—I bridge the gap between creative vision and financial reality in a way that most accountants simply can't.

The Productions I've Worked On

Neo Numerist has provided production accounting and financial oversight for independent drama and documentary productions. With over 37 credits on IMDB, my most recent projects include:

  • "THE RUN" (Arterial Productions)

  • "RUBY RUBY" (Producer: Tony Ginnane)

  • "THE WORST THAT COULD HAPPEN" Webseries (McFarlane Brothers & Haven’t You Done Well Productions)

  • "DESERTED" Webseries (Moving Floor Entertainment)

I expertly guide clients through State & Federal funding applications and tax offset claims (QAPE, PDV, Producer Offset), ensuring compliance while maximising rebates—because every dollar matters when you're bringing creative projects to life.

My Approach

Financial oversight shouldn't just tell you what happened last month—it should help you make better decisions about what's next.

I help you understand the story behind your numbers: which projects are actually profitable, whether you have the cashflow to scale, when it's the right time to hire. Whether you're managing multiple productions, navigating complex offset claims, or planning your next growth phase, you get strategic insight alongside meticulous compliance.

That's the difference between bookkeeping and business partnership.

Why Work With Neo Numerist?

Industry Expertise - I speak both creative language and financial language fluently. I've been in the production trenches, and I understand the realities of your business.

Female Leadership - As one of the few female-led practices in a traditionally male-dominated field, I bring fresh perspective alongside proven expertise.

Registered & Qualified - BAS Agent registration means your data is always accurate, compliant, and audit-ready—critical for offset claims and funding applications.

Strategic Partnership - You get senior-level financial insight without the cost of a full-time CFO. I'm invested in your growth, not just your compliance.

Modern Systems - Cloud-based infrastructure that scales with you, giving you access to real-time financials from anywhere.

Let's Talk

If you're ready for strategic financial partnership that understands the creative industry, I'd love to hear about your business.

Are you ready to book a discovery call?

Registered BAS Agent